Donor Acquisition Mistakes Non-Profits Should Avoid


1) Active social media Presence

As per survey 59% people, who simply follow or like a non-profit organization, feel inspired to donate money. It is one of the most important communication channels where you can highlight your performance, achievements, comparison with peers and importantly how your organization has positively impacted the lives of people whom you are working for.

2) Work hard on your website

Make website donor friendly and interactive where they can post queries and it must be supported by an active team to give prompt and to the point replies. Website should have list of center addresses along with contact numbers so prospective donor can call or visit the center.

Some important things on your site must have:

  1. A brand image, logo and clear vision of your organization.
  2. Including touching stories or videos that help to encourage donors to read and know more about what your organization is all about.
  3. A bright bold button of “Donate” at top of homepage.
  4. A simple and secured password protected payment processing system
  5. A quick check out process with minimal fields to fill in as possible.

3) Strong planning well in advance for a fund raising event

  1. Well defined goal and cause for fund raising.
  2. Proper budget allocation and resources for the event.
  3. Identification the right Venue of event to capture the maximum donors.
  4. Merchandise, specific to event, like books, t-shirts etc. to sell or distribute at the event.
  5. Identification of team for various activities to make the event successful.
  6. Follow up with the target donors to attend the event.

4) Effective communication with donors

Nurturing relationships with donors by providing regular updates on programs they support. Don’t forget to say “thanks” to give value and acknowledging their support at the time of need.

5) Showcase your value to donors

Many non-profits organizations communicate as if the donor is doing them all the favor. In reality, it is also an opportunity offered to donors to change the world in much more meaningful way than other things that money can buy.

6) Add proof of donations

Showcasing of other prominent personality visited the page and their contribution (not amount) will also attract and influence potential donors. With this not only new donors will gain the confidence but also prompt them to make the fast decision to donate. Sharing a photo of donating on Facebook or many other social media platform or on website would also be a good idea.

7) Provide certificate to donors for getting tax rebate

Since your organization is registered organization with government of India so providing a tax rebate certification to individual donor will also increase the number of donors and it has to be clearly mentioned on your website.

8) Door to door awareness program

Adding volunteer may be from college or some other means, to promote the cause and vision of your organization will increase the awareness among people and improve the donation inflow.

9) Cold calling to potential customer

Although not much conversion happened from cold calling but it is also an important aspect to let the people know about your organization. It is also important that caller should be respectful about the timing of the customer.


1) Focus on donors from single geography

People from different locations have different beliefs and thought processes therefore tend to get attracted to different causes for help, so covering all the geographies at one go with single cause may not help for rising the donation.

2) Unable to grab people’s attention

To draw attention of people on “Donate Now” button by not letting them know how exactly their donation will be used and also have made them feel to make donation a recurring gift by effective imagery and videos.

3) Complicated homepage

When someone lands on your donation page they experience e-mail options, advertisements, highlighted programs, search tools, various promotions etc. instead a simpler page that makes completing the action of donation easier and faster.

4) Absence of giving levels

Research shows that not suggesting the different denominations creates confusion for the donor to decide how much to donate.

5) Failing to encourage people to donate without occasion

People like to donate on their own as one-time gift but receiving a monthly recurring donation is possible by putting an option like a pop up question when person clicking on the amount of donation asking “When would you like to donate next? “or option of button “Monthly”.

6) Not being transparent

Whatever good your organization has done, if that information of the success of the programs and systematic sequence of future programs is not conveyed to donors, organization will lack in gaining trust and a proof of authenticity of work done for the social cause. Annual reports are needed to showcase genuine work.

What Is a Tablet Kiosk and How Does It Work?

Technology has evolved and it has constantly been recreated and redefined to meet the best preferences of people. Humans have explored infinite possibilities through the technological advancement and have now come up with incredible items that serve various innovative purposes.

Everything within the premise of technology has been recreated from their conventional forms, improving portability, accessibility, swiftness and comfort which work together to achieve complex tasks. Keeping such innovative concerns in mind and to improve the comfort and reliability of any function, tablets, personal computers, iPads and smart-phones have revolutionalized the functioning of human processes.

A suitable kiosk solution for tablets and iPads:

Tablets are widely used for their innovative features such as bigger visibility, portability and the potential of rendering complex digital processes. Apart from a significant business tool it is also a great personal source of entertainment and education. Keeping such utility in mind, a tablet kiosk will further add to the comfort and convenience of working on a tablet or iPad.

Benefits of a tablet kiosk:

Stands are very helpful as a form of support for any particular system, especially portable ones and smart-phones. They are distinct in quality and feature various purposes. Flexible stands provide independent movement so that one can quite comfortably use a tablet on the bed, on a table without difficulty in typing, watching and movement.

Designs for mounting on walls are available. These help in conveniently placing the particular system on walls and therefore act as a proper holder of display screens. It can further be mounted as advertising displays, accommodate various digital services and can be placed on tables in a general way like computers.

The gripping facilities of such stands are made to hold and support the tablet firmly and safely. Typing becomes easier on the enlarged screen and adjustments of angles allow the user to shift between landscape and horizontal views as per his/her requirement. These are easy to carry and are as portable as tablets and smart-phones.

Why are such products significant?

Technology will always progress ahead as far as the human conscience evolves. The former ways are simple steps to add on to the innovations of the digital sector. People have moved away from the conventional and massive computer systems to improved and pocket-friendly systems that connect us to the digital world.

Portability is only one of the many innovations which technological advancement has resulted in. These stands provide comfort for working, even when it comes to social networking and it further enhances the utility of the device. It eventually sums up into a new and improved system that is space-friendly, user-friendly and especially pocket-friendly.


It is clear by now that these products are actually strong support systems that are able to hold a particular tablet on any relevant surface and helps in the respective digital service. Marketing agencies frequently require stands for display purposes and general office activity also requires convenience in typing and surfing through the internet. Therefore, a proper stand is the best and simplified way to perform the complex tasks of technology.

How to Get a Tested and Proven Million Dollar Sales Process Working For You

In adjustment to achieve money online, and what I beggarly actuality is not a few dollars in added revenues to your pocket, you allegation to abridge and complete a continued account of things that are capital for your success. All capital key achieve that are all-important for acceptable your growing and abiding online assets beck can be categorical as follows:

You accept to do bazaar analysis on the bazaar you are absorbed and accomplished in

You accept to analyze the adapted bazaar alcove to go into, area humans are spending money

You accept to accept a artefact to sell, actualize one or acquisition the adapted associate programs and artefact that reflect your bazaar desires and your personality

You accept to accept all the arcade barrow action installed, including accounts with PayPal and Clickbank

You allegation an online attendance in anatomy of a web site; in altered forms and for altered means:

A alleged Magnetizer page area you will acquaint humans about your account and product, area you will wish to action them a chargeless account or artefact (like for instance an e-book and where, a lot of important, you will accept the alleged opt-in form. This is area you aggregate the name of the humans absorbed in your account or product. This is area one of the capital locations to your success starts: account building

A Sales page; area you outline the complete and accurate action of your account or product

A alleged avenue page and a Download page, according to your accurate offerings

You accept to be able to architecture your webpage or appoint anyone to do it for you

You accept to get acquainted with autograph sales copy, e-mail alternation and so on, as this will be agriculture your list, this is the best way you accept to acquaint with your audience

You accept to actualize or get the allowance to use a chargeless report, e-book, audio or any other, to accord it chargeless of allegation to your abeyant customers, those absorbed in your antecedent alms on your Magnetizer page

You accept to advance (or afresh acquisition articles anatomy others or from abeyant JV partners) to advertise at the back-end, to your list; already they accept fabricated their antecedent purchase, the so alleged front-end sale.

You will allegation to set up an automatic sales action that will bend humans from the Magnetizer Page to the Freebie (free E-book for instance) page, again to the Sales Page, added on to the Download page, and so on.

You allegation to set up any accessible tracking and testing accoutrement and instrument, to analyze which commercial methods pay off best, area your ROI is highest, area you allegation to acclimate your strategy.

You accept to accept an auto-responder account for blockage in abiding acquaintance with “your list”; commitment them one by one will actual anon aftereffect impossible, as your business grows.

You see, this account is long; and I accept just mentioned the capital credibility that are important for ambience up this action to success.

If you absolutely administer and apparatus all of the above, no way you will fail. It is a continued action whereby it is not consistently simple to assassinate it all but it is capital to achieve all mentioned credibility (and the details) for continued abiding success and a abstruse business foundation and online presence.

There are people, assets and accoutrement that can affluence up this accomplished action for you. I accept acclimated one of them. It is not simple to acquisition the best, I am assured I did. Be accurate if searching out for offers that can advice you ambience up your internet business. Some achieve it assume simple and fast. This is not true. Building up a austere online business, that is meant to endure and abound success and ROI steadily agency advance in time, money and effort. It will not appear over night. It is harder plan that can be helped with the adapted accoutrement and techniques. But it is abiding and set for success!

Mobile Marketing: Why This Method Of Advertising Is Working

In the agenda age, companies that wish to break advanced charge the accoutrement to do so. Adaptable business is one of those tools. This adjustment of commercial allows businesses to affix to those that they charge to, effectively. It allows the alignment to absorb letters to adaptable phones to advance a artefact or a service. It aswell for them to acquaint their targeted admirers that the abundance parking lot they just pulled into has something on sale. Or, it allows them to apperceive that today is the endure day for the everyman amount of the seasons. Adaptable business works for several reasons.


Let’s face it. We are all alive on award the best way to achieve all that we charge to in the fastest, a lot of acceptable way. Adaptable business allows individuals to accept the advice they charge to ability their goals, if they charge it. It is acceptable because it allows for not alien needs. They don’t accept to get online to see the ad. They don’t accept to accept the radio on a specific approach either. They don’t accept to watch the television commercials to apprehend it. They get the advice on their adaptable phone. How abounding humans that you apperceive don’t yield their buzz with them?

Get It To The Right Audience

Mobile business is targeted advertising. You don’t acquisition yourself blame a new cyberbanking apparatus on the chief aborigine that doesn’t apperceive how to forward an email. Because there is an activation process, the business goes to those who it will plan for, those who are absorbed in the articles and casework available. There are few added mediums that can do that.

Personal Touch

The claimed attributes of adaptable business aswell is able for this blazon of advertising. The bulletin is beatific anon to them, not to a lath ambit of people. This claimed attributes is absolutely able at authoritative them bang and buy.

Mobile business is an accomplished blazon of business that we can calculation on seeing added of down the road. Because of how able-bodied it works, added and added companies are accepting it that this is the business of the future. Why decay money, adored commercial dollars on a ‘maybe they will see it’ blazon of advertising? Adaptable business is fast acceptable the commercial medium.